The 7 Steps That Can Solve Any Creative Problem
Designers, like snowflakes, come in many shapes and sizes—specializing in web, print, product, user experience and beyond. Despite this wide spectrum of specialties, designers share a common design process that helps them generate a conceptual solution to a particular problem.
To further understand what exactly this design process is and how it works, below is an example of how the designers at Bhava utilized it to produce our recent digital holiday cards:
Step 1 – Identify your challenge
Challenge: Create a set of branded holiday cards for clients and colleagues that buck the trend of the traditional holiday card in terms of both design and timing.
Solution: Design a series of four Thanksgiving holiday cards featuring classic Thanksgiving motifs combined with Bhava flair.
Step 2 – Research and brainstorm
Brainstorm possible ideas and concepts while researching related content and sources to aid in the creative process and add inspiration.
Step 3 – Sketch
Create quick and simplified sketches of the concepts that emerged during the previous step. During this step, designers can sketch anywhere from a handful of ideas to hundreds.
Step 4 – Create Comps
Produce a comp by building out the sketches on the computer. This step adds more depth, detail and life to the design, generating rough drafts on the way to the final product. Comps typically go though numerous iterations.
Step 5 – Revise/Improve
Share and review the comps with your team/constituents. This step can be repeated a number of times until the comp is ready to be finalized.
Step 6 – Finalize
Make all final revisions and confirm all approvals.
Step 7– Launch
Release the product and enjoy (and measure) the results!
Below are our four final holiday card designs that Bhava sent out: