REACH. ENGAGE. MAKE IT COUNT.

Our 360° Mixed Media™ Methodology functions holistically across the PR and marketing disciplines to increase each Bhava client’s brand presence. By connecting companies with prospects, customers, journalists, analysts, bloggers, investors and other influencers through an evolving range of channels and media, we help our clients turn prospects into customers and customers into evangelists.

OUR 360° MIXED MEDIA METHODOLOGY

Bhavans come to the table with deep technical expertise and a passion for building a thorough understanding of each client’s technology. We clearly articulate how complicated tech works, why a given innovation matters to customers and what a company‘s differentiated business value offers the industry.

Whether we are generating visibility for a company, product or person, magic happens when we make the technology story human. Each story angle is crafted for the right outlets and platforms to reach its intended audience in the most effective way. We then continually optimize and measure how our clients’ stories fit in relation to their specific industries, audiences and customer sets, as well as the ever-evolving media, influencer and analyst landscape. It’s all about getting the right mix to create conversations that build audiences.

Goals
Align success metrics for PR,
AR, content, social media
and marketing initiatives
with business goals,
including sales, customer
success, hiring, partnering
and funding
Audiences
Identify and continually
augment target media,
analyst, customer, blogger
and other influencer
audiences
Content
Create compelling, timely
materials that are
beautiful and
well-written to engage
audiences across direct,
indirect, traditional and
social channels
Conversations
Participate in and monitor
conversations, proactively
conduct rapid response
outreach to build thought
leadership and brand
equity
Outlets
Garner coverage in and
publish content to tech and
business media, analyst
and influencer blogs, social
platforms, and online
communities where
customers read, research
and interact
Metrics
Track results and map to
goals to measure success
and ensure audience
touchpoints are refined to
maximize program
effectiveness
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