by Lori Bertelli
Getting back to basics is something we shouldn’t forget as PR professionals. Earlier this summer we attended a panel at Heavybit in San Francisco featuring infrastructure, application development and developer-focused journalists where the PR basics took center stage. The group included Christina Cardoza, news editor at SD Times; Alex Handy, writer at The New Stack; Charlene O’Hanlon, managing editor at DevOps.com. Derrick Harris, currently founder, editor and writer at ARCHITECT and formerly at GigaOM and Fortune, moderated the discussion. The conversation covered the journalists’ core coverage areas and audience; how and when specific reporters want to hear from you and best practices in reducing friction to your pitch; relevant trends and how you can be written into them; and, what motivates journalists to cover you. Read more >>>by Rhiannon Pacheco
Picking up where I left off in a Part 1 of this blog post, Club Phil(anthropy) is off to a great start in 2018. Here’s what we’ve been up to so far this year... Read more >>>
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