Happy 15th Birthday, Bhava Communications! Building Category Leaders Through Innovative Tech PR, Marketing and Social Media

By Elizabeth ZaborowskaJune 18, 2024

Reflecting on the past 15 years of Bhava Communications’ journey, I’m filled with an overwhelming sense of gratitude and pride. As we celebrate our recognition by Inc. magazine as a high scorer on their Best Workplaces list, I want to share my heartfelt thoughts on what these milestones mean to me and our team.

When I founded Bhava in 2009, I had a vision of creating a full-service communications agency that would help B2B and B2B2C technology companies become known as category leaders. Equally important to me was creating a category-leading company where smart, kind, ambitious people would find like-minded colleagues to work with and accomplish big things. By combining these two goals, I believed we could build a workplace and client/agency dynamic that would both set a positive example in the industry and redefine what it means to be a successful tech communications agency.

From our very first client based in San Jose to our most recent kickoff last week with a client based in the UK and Palo Alto, this dream has become a reality. Over the years, we’ve had the privilege of working with nearly 200 tech companies — early stage tech startups, expansion stage companies, scaleups and public enterprises — helping them navigate the complexities of fast-evolving markets across mainstream and emerging technology domains. Our team of skilled tech PR, marketing and social media strategists have consistently delivered exceptional results, driving demand for our clients’ world-changing products.

Our place as one of Inc.’s 2024 Best Workplaces is a powerful testament to Bhava’s ongoing commitment to providing our employees with a supportive, engaging and growth-oriented work environment. We prioritize our team’s physical and mental well-being, offer comprehensive benefits and flexible work locations, and invest heavily in their professional development. As we look to the future, we’re as devoted as ever to sticking to our core values and constantly improving the programs that help our amazing team thrive, innovate and achieve outstanding results for our clients.

Thank you, Bhavans – your dedication and talent have made this achievement possible. Your passion for excellence and unwavering commitment to our clients’ objectives have been the driving force behind Bhava’s achievements. You bring our values integrity, putting people first, fearless creativity, playfulness and passion for quality – to life every day in your interactions with each other and our clients.

Thank you to all our clients – you’ve trusted us to help you succeed in your respective markets and we’ve learned a lot together. Your partnerships have been invaluable, and we look forward to continuing to support your goals and aspirations.

Riding the Waves of Change – Disruption Brings Opportunity

As I look back on my tech marketing and PR career, I’m struck by how much the technology landscape has changed from the dawn of SEO and e-commerce to today. From the rise of social media in 2009 – when Bhava was among the very first agencies to use Twitter and Facebook for B2B comms, ignoring the naysayers – and now the AI revolution in 2024, Bhava Communications has always been at the forefront, adapting and leveraging emerging technologies to our clients’ advantage. We’ve combined proven methods and new tools to connect companies to their prospective and current customers, investors, potential hires and current employees. We have educated markets about new kinds of technology and helped people understand how to solve problems using our clients’ innovations.

My life’s work has revolved around promoting disruptive technologies that have reshaped industries and transformed the way we live and do business. Now, as we celebrate Bhava Communications’ 15th anniversary, we are in the midst of a disruption that arrived sooner than many anticipated. Bhava has been working with AI clients since 2014 — and I couldn’t be more excited about the opportunities it presents.

AI is taking over the airwaves, just as “Big Data” and social media did in 2009. As a technology that our clients are building, implementing and using, AI is a topic that we’re thinking, writing and interacting with media, analysts and influencers about extensively. It’s also a tool that we are experimenting with as an “ideation accelerator” in some of our work.

As the old adage goes, “there are years that ask, and there are years that answer.” For Bhava Communications, 2024 is undoubtedly a year of answers. While change can be daunting, it is also the catalyst for growth and progress. By embracing the disruption and adapting to the evolving tech, business and media landscape, we position ourselves to not only survive but thrive in the years ahead.

As we lean into our next chapter, I feel optimism and determination. I’m excited to soon announce new services and offerings that will further enhance our ability to serve our clients and drive their desired outcomes. Some offerings will incorporate AI and some will not. Stay tuned for updates in the coming months as we continue to push the boundaries of what’s possible in the world of technology communications.

Here’s to another 15 years of innovation, progress and making a meaningful impact! The best is yet to come. I can’t wait to share it with you.

Elizabeth Zaborowska is Bhava's founder and CEO. She loves big ideas, small details, furry creatures and things with sails or wheels.