by Pamela Njissang
How combining a product launch with market research amplified coverage for Tray.ai When Tray.ai approached us to announce their new Merlin Agent Builder, we faced a familiar challenge: how does PR break through the noise with product news during one of the busiest tech news cycles of the year? Our answer: turn their product launch […] Read more >>>by Pamela Njissang
Most B2B companies commission a study, publish a press release and call it done. That’s like buying a Ferrari and only driving it to the grocery store. After years of helping companies develop and deploy research initiatives, I’ve noticed a pattern among the most successful ones. They approach market research differently than their competitors. While […] Read more >>>