Bhava Communications.

As tech PR professionals, we read technology publications and blogs every day to stay on top of current trends and conversations. Trade shows and conferences are also really important “tools of the trade.” They increase our proximity to emerging technologies and allow us to network with industry experts, press, analysts and leading technology vendors.

This was an exciting week for Bhava client MuleSoft, including a significant product launch, exhibitor presence at SuiteWorld and a massively successful launch party featuring the popular band Third Eye Blind. (MuleSoft is the provider of the most widely used integration platform for connecting SaaS and enterprise applications in the cloud and on-premise.) After launching their Mule iON SaaS Edition product on Monday, part of MuleSoft’s team headed directly into NetSuite’s SuiteWorld 2012 on Tuesday, while another part of their team conducted the San Francisco leg of their Mule Summit user conference tour.

SuiteWorld is a conference that brings together some of the brightest minds and most innovative companies in the SaaS (software as a service) ecosystem, giving NetSuite partners, customers and users the opportunity to showcase their expertise, products and company vision. MuleSoft’s booth was packed, and in between inviting guests to the launch party, the team answered the many smart questions posed by the dynamic group of attendees. The Bhava team connected with media and analyst influencers and in free moments explored the expo hall to take in all the exhibitors’ innovations.

After SuiteWorld, the Bhavans headed to MuleSoft’s Mule iON SaaS Edition launch party to greet and chat with media and analysts attending the event. Hosted at Mezzanine in San Francisco, the launch party was hopping at full capacity with people toasting MuleSoft’s success. Between Muley sightings (pictured below), meeting inspiring members of the enterprise tech community and sipping on blue “Mule-Aid,” the Bhavans had an amazing time. Sure, launches typically involve tons of meticulous planning, some late nights and strong coffee, but all the hard work pays off when we get to work with an awesome client team and experience a successful launch with comprehensive tech and business media coverage… and a cool party to celebrate!

In my next blog post, I’ll reveal how we managed social media at both the conference and the launch party, plus tips and best practices for tweeting and Facebook posting before, during and after events.