Bhava Communications is a full-service public relations and marketing agency.
We work with companies that have technology in their DNA, from
pre-launch startups to high-growth upstarts to large public enterprises.


Bhava was founded on the idea of smart, good people doing exceptional work together. We’re an extension of our clients’ teams, united by aligned objectives.

Like a group of classically trained musicians who’ve built a successful rock band, we‘re fearless about always trying new things and confident about striking the right chords with the things we know are proven to work.


Not only do we genuinely understand a wide array of complex technologies, everyone on our team is obsessed with the detailed mechanics of where and how stories are told. We nurture strong relationships with media, influencers and analysts. And since Bhavans speak fluent sales and marketing, we fit easily into our clients’ organizations and connect communications efforts to business objectives.

By integrating the latest in social and digital platforms while continuing to innovate on proven PR and marketing methods, we engage key audiences to drive the conversations that matter and enrich each client‘s brand presence.



Be honest, respectful and transparent.


Stop, collaborate and listen. Approach wins and failures with a team mentality and recognize that we’re stronger together.


Think and innovate without limits to what’s possible. Feel the fear. Do it anyway.


There’s no such thing as bad pizza. Even when it’s bad, it’s good. Find the pizza in everything you do.


“Good enough” isn’t enough. Seek the wow factor in deliverables, counsel and personal interactions.


Elizabeth Zaborowska
Founder and CEO

Elizabeth founded Bhava Communications in 2009 to bring brilliant communications pros together with the most promising up-and-coming and established tech companies. An award-winning operator with more than 16 years of experience in communications strategy and services on both the vendor and agency sides, she has a track record of building high-octane organizations that deliver standout messaging, positioning, marketing, public relations, social media, and design services to businesses. With an emphasis on data-related technologies, she has worked with enterprise and consumer technology companies, ecommerce businesses, nonprofit organizations, and companies across industries including food and hospitality, transportation, health and wellness, education and the arts.

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Amber Winans
Managing Director

Amber manages day-to-day operations at Bhava, where she provides strategic business and team leadership. Her contributions support the people-focused culture at Bhava, with emphasis on mentorship, career development and high-touch client relations. With more than 15 years in tech communications for B2B companies from startups to public corporations, Amber has deep experience in media and analyst relations, marketing, customer evangelist programs, media training, M&A communications, investor relations, crisis communications, channel PR and employee and C-suite communications. Known for standout PR programs, she has been recognized with a Gold Stevie Award and honored as a PR News “Top Women in PR.” Amber is a member of the National Investor Relations Institute (NIRI) and also serves on the Widener University Communications Advisory Board. Prior to Bhava, Amber was the director of corporate communications at Quest Software, where she led the company’s global public relations, investor relations and emarketing teams. She started her tech career at VERITAS.

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Joe Franscella
Senior Vice President

Joe is an award-winning public relations strategist recognized for developing and leading campaigns that drive high visibility for clients’ products, services and thought leadership platforms. During his 18-year career in agency and in-house positions, he has represented public, private and startup clients in technology sectors including cloud, cybersecurity, Big Data, SaaS, ERP, application performance and enterprise software. Creative and tech savvy, Joe is a big-idea generator, skilled at helping clients rise above the noise and be perceived as category leaders. A former journalist, he understands what makes for a compelling storyline. Joe has strong relationships with key members of the Tier 1 business and broadcast media, tech press and analyst community and earns clients coverage in outlets such as The Wall Street Journal, Fortune, Forbes, NBC, Bloomberg, eWeek, DarkReading and NetworkWorld.

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Pamela Njissang
Vice President

Pamela has 15 years of experience executing and leading public relations programs for B2B companies, with an emphasis in emerging technologies and initiatives. Her deep understanding of the technology industry—including cloud and distributed systems, SaaS and enterprise platforms, software-defined storage, data analytics, streaming video, telecoms, broadband and mobile/wireless sectors—has been instrumental in shaping award-winning campaigns to raise marketplace awareness and drive thought leadership. She started her career at Lois Paul & Partners (a Fleishman-Hillard company) and held account management and senior leadership positions at WE (formerly known as Waggener Edstrom) and Upraise PR (formerly known as Stearns Johnson Communications).

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Deborah Mullan
Vice President

Deborah’s 15-year career of technology PR experience ranges from strategy, high-touch media and analyst relations, and program execution to message and content development. She is well-versed in big data, storage, cloud, virtualization, network infrastructure, and The Internet of Things, and has worked with startups and emerging leaders, as well as established category veterans that transformed industries. Deborah held senior positions with Lois Paul and Partners, which specializes in technology, healthcare and cleantech, and Ketchum, one of the largest and globally diverse agencies, within their technology practice group. With a talent for driving thought leadership, Deborah has secured notable coverage for clients across top tier business and technology press.

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Lori Bertelli
Vice President

A respected strategist, Lori has 18 years of PR client service experience developing and implementing communications programs for B2B tech companies. Specializing in media relations, message development and crisis communications, Lori's career has spanned both in-house and agency roles with companies across many business sectors including big data, cloud, sales enablement, storage and networking. Her senior positions with agencies in New York, Washington D.C. and San Francisco gave her the opportunity to build brands for both startups and established corporations. Lori helps clients rise above the noise and get results through innovative storytelling and thought leadership.

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Rebecca Tenenbaum
Senior Director, Operations & People

Passionate about working with people and turning ideas into action, Rebecca is an experienced professional whose charter includes building and supporting high-functioning teams. In her role at Bhava, she helps to ensure the agency's people and operations functions are continually enhanced to enable the business to scale while maintaining the company's people-first culture. She fosters the agency's collaborative, fun and knowledge-seeking culture and engages employees to create and refine existing programs and processes. Her experience from previous positions in the nonprofit and private sectors, including crisis work at a shelter for teens and a management position at a financial institution, inform her valuable contributions to the management of many successful initiatives in employee relations, career development and talent acquisition. Rebecca holds a current SHRM-CP credential.

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Duncan Martell
Editorial Director

As Editorial Director, Duncan delivers and manages thoughtful and engaging content for Bhava and its clients. A technology correspondent for Reuters and Bloomberg for 12 years, he covered the news from high-profile companies such as Apple, Cisco, Intel, Oracle and Salesforce and brings his expertise in identifying and developing compelling story opportunities. His beats spanned computer hardware, enterprise software, data networking, the emergence of the cloud, and semiconductors. With a reporter’s attention to delivery and storytelling, Duncan co-leads comprehensive, in-depth media training sessions and provides ongoing media strategy and analysis. He collaborates with account leads to share best practices and manage high-quality editorial offerings.

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Marisa Graves
Senior Director

With more than 10 years of public relations and marketing communications experience, Marisa has orchestrated numerous successful media campaigns for small and large companies selling into the enterprise. Working with businesses ranging from industry-disrupting startups to Fortune 500 companies, Marisa developed a robust understanding of the technology industry, including cloud computing, online video, mobile devices and connectivity, virtualization, network operations and content management. Prior to Bhava Communications, Marisa held senior-team leadership and account management positions at WE Communications and Allison + Partners and gained inhouse experience as a Senior Public Relations Specialist at EMC Enterprise Content Division.

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We don’t have an elephant in the room–we have an albatross on the couch. Alby gives wings to the giant projects that need a little extra oomph to really get into high gear. He’s our superhero and contributes humor, light-hearted fun and snacks to all situations. Alby plays an important role on our team and you'll find him perched throughout the office.

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